When one of our KOL solutions is coupled with brand mapping this supplies a seamless solution that delivers the best possible KOLs and brand mapping in an objective manner.

We take a representative sample of practitioners (matching the required geography etc) and invite the respondents to participate in a structured survey. We also survey a KOL group in order to examine the key differences between the ‘elite’ physicians and those at the ‘coal-face’ ! Building brand maps from the resulting data enables us to look at the key differences between the 2 groups. This can underpin any brand strategy. If this is repeated at regular intervals the evolving view can be deduced.

The combination has been branded ‘pharma-KOLophon’ which....

• Provides a tool to compare brand perceptions (similarities and differences) between KOLs and the wider market.
• Delivers ‘joined-up’ thinking as KOLs and practitioners are selected using the same criteria and the results produced using the same process
• Is a Bespoke solution tailored to a client's view of therapy area and geography (global, regional or national)
• Is a process that is Resource and Time-efficient as it does not rely on lengthy desk research
• Is Robust and objective solution that is not flawed by inconsistencies