Brand Mapping

When one of our KOL solutions is coupled with brand mapping this supplies a seamless solution that delivers the best possible KOLs and brand mapping in an objective manner.

We take a representative sample of practitioners (matching the required geography etc) and invite the respondents to participate in a structured survey. We also survey a KOL group in order to examine the key differences between the ‘elite’ physicians and those at the ‘coal-face’ ! Building brand maps from the resulting data enables us to look at the key differences between the 2 groups. This can underpin any brand strategy. If this is repeated at regular intervals the evolving view can be deduced.

The combination has been branded ‘pharma-KOLophon’ which....

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